DefineSEO is an AI-powered SEO SaaS I designed/built on Webflow to help marketers stop guessing and start ranking. The goal was simple: turn complex SEO data into a clean, intuitive Dashboard and storyline that anyone can understand in seconds.

The homepage leads with a clear promise (“Stop guessing. Start ranking.”) and a strong Free SEO Audit CTA. From there, the UX walks users through the core value pillars:

• AI powered SEO content optimization with NLP-driven suggestions, readability and intent scoring, and AI content briefs for blog content.
• A unified Dashboard that surfaces technical health, keyword gaps, and growth opportunities instead of raw, overwhelming data.
• A structured blog and resource layer focused on SEO optimization, AEO (Answer Engine Optimization), and GEO (Generative Engine Optimization) so the product feels ready for the future of search.
• A plus: Custom code to develop the interactive Hero image.

I also shaped the content strategy and information architecture around ongoing education: a blog that covers technical SEO, AI-powered tools, and modern content tactics. The long-term vision includes using an MCP to manage the blog content—standardizing briefs, AI-assisted updates, and governance across the CMS.

This project brought together UX design, Webflow implementation, and SaaS storytelling to make an advanced SEO platform feel approachable, fast, and genuinely useful.

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