-min.png)
Provide transparent and detailed information about the bakery's products, specifically catering to the needs of vegans and allergic individuals. This results in customer frustration and uncertainty when trying to identify suitable options.
To enhance the user experience within the website by offering clear product information that empathizes with vegans and allergic individuals, while also building an easy-to-use checkout process that includes a delivery time option before checkout.
03-2022 to 05-2022 (aprox. 5 weeks)
UI / UX designer, UX researcher
1. Lack of Clear Product Information:
Customers, especially vegans and allergic individuals, may struggle to find clear and detailed information about the bakery's products, including ingredients and allergen information.
2. Difficulty in Navigating and Finding Relevant Products:
Users may face challenges in navigating the website and quickly finding vegan and allergen-free options among the bakery's product offerings.
3. Complex and Confusing Checkout Process:
The existing checkout process may be cumbersome and confusing, leading to frustration and abandoned orders.
4. Inability to Select Preferred Delivery Time:
Customers may not have the option to choose their desired delivery time before proceeding to checkout, resulting in scheduling conflicts or dissatisfaction.
.png)
%201-min.png)
.png)
.png)
I learned the importance of filtering food for different group of customers, such as vegans and how it can affect their daily routine and with small details make it easier for then to get their goals as it should be for everyone else. I also learned that most of the bakery websites doesn’t pay much attention to accessibility like contrast between text and image.
According to Jen (one of the participants in the usability study): “Now it’s easier to find vegan options with a specific category for it”
